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Kari Hayes is a seasoned professional currently serving as the Director of the Salesforce Center of Excellence at Blue Shield of California, a position held since March 2011. In this role, Kari Hayes drives the Salesforce platform roadmap to align with business objectives and enhance enterprise value. Previously, as Senior Manager of Salesforce, Kari Hayes focused on optimizing business processes and implementing new strategies on the Salesforce platform. Earlier experience includes a role as Lead Business Analyst, where responsibilities involved supporting sales and membership teams. Kari Hayes began at Blue Shield of California in 2008 as an Operations Supervisor and Management Trainee. Kari Hayes holds a Bachelor of Science in Business Administration/Marketing from California State University-Sacramento.