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Matt Nicholson has over a decade of experience in technology and data management, currently serving as the Head of Technology & Data Management at Blue Label Data Solutions since October 2010. In this role, Matt oversees lead generation, targeted marketing, data and trend analysis, and marketing automation across multiple direct marketing channels. Prior to Blue Label Data Solutions, Matt held IT Manager positions at Global Choices Lifestyle and Lesoba Difference, where responsibilities evolved from Web Designer and Flash Animator to IT Manager and Data Analyst. Matt began their career as a Web Designer at Red Banner ISP from 2004 to 2006.