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Barb North is an experienced professional in employee benefits and healthcare consulting, currently serving as an Employee Benefits Account Executive at Associated Bank Risk and Consulting since January 2020. With a diverse background, Barb North has held roles as Consultative Leader in an independent capacity since July 2016, providing go-to-market consultation for clients on regulatory compliance, healthcare navigation, and employee retention strategies. Prior experience includes strategic account management at Blue Cross and Blue Shield of Minnesota, where Barb North worked in various capacities since March 2000. Additionally, Barb North has served as a Customer Success Manager at Castlight Health since May 2018, focusing on health navigation solutions. Barb North holds a Bachelor of Science degree in Business from North Dakota State University and has obtained a Residential Insurance Producer/Accident and Health designation from the Minnesota Department of Commerce.