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Laura Mahoney is a seasoned professional with extensive experience in program management and marketing specializing in digital communications within the healthcare sector. Currently, as a Senior Program Manager at Blue Cross Blue Shield Association, Laura oversees marketing, advertising, and outreach strategies for FEDVIP, emphasizing target market acquisition and retention. Prior to this role, Laura served as an Account Supervisor at MERGE, managing digital and social media strategies for a national health plan client, and successfully launched a high-impact product selection tool. Laura's foundational experiences include various marketing internships and positions, contributing to marketing efforts at Clemson University and other organizations, along with achieving a Bachelor’s degree in Marketing from Clemson University.