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Rischa Agitta Sebayang is an experienced professional in data analytics and market research, currently serving as the Analytic Insight and Research Manager at Blue Bird Group since August 2022, where responsibilities include extracting insights from extensive datasets to enhance business strategies. Concurrently, Rischa lectures on Data Analytics at RevoU. Prior roles include Consumer Insight Lead at LinkAja, Strategic and Marketing Analyst at Sinarmas Mining, and various positions at The eCEOs Sdn. Bhd. and Nielsen, where expertise encompassed project management, market intelligence, and business process improvements. Educational qualifications include a Bachelor's degree in Industrial Engineering from Institut Teknologi Bandung and a Master of Engineering in Industrial Management from the University of Indonesia.