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Elaad Yair is an experienced CRM professional with a strong background in managing Salesforce systems across various organizations. Currently serving as CRM Manager at Bloomsbury Publishing Plc since January 2016, Elaad has played a pivotal role in the development and evolution of the Salesforce CRM platform. Previous experience includes positions as CRM Administrator at GVC, Technical Analyst at Cambridge University Press, and Salesforce Tier 2 Premier Support Analyst at Stream Global Services. Earlier roles also encompass positions at Google as a Quality Evaluator, IBM as an Account Administrator, and the Israel Broadcasting Authority as a Radio Producer. Elaad's educational background includes an MSc in International Relations from University College Dublin and a BA in Communications & Political Science from University of Haifa.