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Samantha Johnson is a seasoned professional with extensive experience in managing and directing organizations across various sectors. Currently serving as Managing Director at both Pintail Candles and Avalon Home since 2023 and 2022 respectively, Samantha also contributes as a Member & Mentor at Bloom UK. Previous roles include Head of Commercial at Hylo and various leadership positions at Hobbycraft, where responsibilities encompassed driving revenue, business insights, and implementing a Customer Data Platform to enhance customer relationship management. Samantha's earlier experience includes account director positions at Really B2B and 360i, as well as senior account management at 4Ps Marketing, where strategic multi-channel online marketing initiatives were led for large retailers. Educationally, Samantha holds a Bachelor of Arts in Law from the University of Cambridge and a Master of Science in Law from the University of Oxford.