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Laura Swire is a skilled professional with extensive experience in advertising technology and client services. Currently serving as a Mentor at Bloom UK since April 2021, Laura champions women's voices in communications. At Amazon since August 2019, Laura holds the position of Principal Ad Tech Sales, overseeing a team of Senior Ad Tech Sales Managers and collaborating with clients to leverage the Amazon Ad Tech Stack. Previous roles include Senior Programmatic Partner Manager at BidSwitch, where Laura managed partnerships and revenue growth, and Global Head of Advertising Operations at Phorm, responsible for ad operations across multiple countries. An early career included roles at EMAP, Dolphin Television Ltd, and Viacom. Laura holds a Bachelor of Science (BSc) in Social Sciences from Canterbury Christ Church University.