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Amabel is CEO of the V4 UK Holdings Group. She joined the business in 2018 as CTO of Bloom, bringing with her a wealth of experience in both the public and private sectors. Her previous experience includes roles with the Office of Government Commerce, where she established the first pan public sector marketplace, as well as the Olympic Delivery Authority, where she implemented the sourcing platform through which the infrastructure and fit-out contracts for the London 2012 Olympics were procured.

She also held senior positions at Crown Commercial Services as Crown Marketplace Programme Director and Procserve as COO, where she built the public sector SAAS marketplace to more than £3bn of transactions.