Anika K. is a seasoned professional in digital partnerships and media planning, currently serving as a Senior Negotiator at Initiative since January 2023. Previously, Anika held the position of Social Media Analyst at XX Artists from August 2021 to March 2022 and worked at Zambezi, LLC as both a Media Planner and Assistant Media Planner from July 2019 to August 2021. Anika began a career in marketing while studying at California Polytechnic State University-San Luis Obispo, where a Bachelor's Degree in Marketing was obtained, and gained experience as a Career Peer Advisor at the Orfalea College of Business from September 2017 to June 2019 and as a Brand Engagement Intern at HoneyBook in mid-2017.