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Sue Nixon joined Bloodworks in 2016 as chief marketing officer, backed by more than 25 years of leadership and consulting experience in marketing, branding and communications that spans the private, public and non-profit sectors. In 2007, Sue founded her own agency to guide clients in the use of customer insight to align brands, messaging and business strategies to build business and grow revenue. She has also served as chief executive officer of Fitch global design studio in Seattle – part of a worldwide network of retail and brand experts.