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Frida Lenstad has extensive experience in retail management, currently serving as Distriktschef försäljning at Blomsterboda since April 2016, overseeing Ica Maxi Nacka and Ica Supermarket Sundbyberg, achieving top sales recognition in Sweden for three consecutive years. Previously, Frida handled multiple store operations as Distriktchef försäljning for Ica Kvantum Kungens Kurva and has a background in customer service and sales as a barista at both Bageri Kardemumma and Vallentuna Stenugnsbageri, alongside experience as a greenkeeper at Ullna golf club and an ekonomiassistent at Bokföringsbyrån hägern. Frida holds a Gymnasieekonom degree from Vallentuna Gymnasium and further education from Stockholms universitet.