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Alex JongKyu Lim is a seasoned professional in business development and Web3 technology, currently serving as the VP and Head of Business Development at HAECHI LABS, a leading Web3 infrastructure company. In addition to this role, Lim holds positions as a Country Ambassador for the Blockchain Game Alliance and as a mentor at both Korea University Business School and 500 Global, assisting startups with market strategies. As a recognized speaker and writer in the Web3 and blockchain space, Lim has contributed to numerous conferences and panels, sharing insights on gaming trends and market landscapes. Co-founding Awesome School exemplifies Lim's commitment to entrepreneurship education, fostering innovation among youth in Korea. Prior experience includes significant roles at AccelerAsia, Media.Monks, Google, and Aetna/Samsung, supplemented by a Bachelor of Science in Technology and Entrepreneurship from Babson College.