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Macarena Gerez has a diverse work experience in creative and art direction, brand strategy, and design management. Macarena started as an Associate at First workplaces in 2010, then moved on to MPL Technology Group as Operations and Marketing Executive in 2012. After that, they became a Creative Lead at GREEN9 LTD in 2013, followed by being an Art Director at Fat Sumo in 2015. Currently, they hold the position of Creative Director at B1, where they previously served as a Senior Designer and Art Director as well. Throughout their career, Macarena has demonstrated leadership in overseeing brand strategy, design processes, multi-channel campaigns, and creative direction for various companies.

Macarena Gerez earned a Licenciada degree in Derecho from Universidad Complutense de Madrid in 2011. Macarena also studied Brand Strategy & Storytelling at Hyper Island. In 2016, they obtained a 200-hr Yoga Alliance Certification from Pure Yoga. Macarena Gerez also attended Corazón Inmaculado, but the specific degree or field of study is not provided.