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Irina Ilyina has extensive experience in merchandising and trade marketing, currently serving as a Merchandising Manager at Maxxium since October 2006. Key responsibilities include national merchandising project management, budget efficiency control, communication with merchandising agencies, and development and implementation of reporting systems for distribution and merchandising standards. Irina's roles also encompass trade marketing analysis, sales force training, competitors’ activity analysis, and budget planning. Previously, Irina held positions as a Trade Marketing Analyst and Merchandising Coordinator at Maxxium, and worked as a Financial Administrator at ITM. Educational background includes a degree in Clinical Psychology from the Moscow Psychological and Social Institute.