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Elina Michail is an experienced data and insights professional currently serving as Vice President and Head of Data & Insights for EMEA Client Marketing at BlackRock since September 2020. Prior to this role, Elina held positions at Wood Mackenzie as Senior Manager of Digital Analytics and at Digitas UK, where roles included Digital Analytics Manager and Lead Digital Analyst. Early experience includes positions as Digital Analyst at Sainsbury's Bank and intern roles at Tesco Bank and Bank of Greece. Elina's educational background includes a Master of Science in Management Science from Strathclyde Business School and a Bachelor of Science in Business Administration from the University of Piraeus. Proficient in various analytics tools such as Amplitude, Google Analytics, Tableau, and PowerBI, Elina brings strong expertise in digital analytics.