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Adam Walton serves as the Head of Performance Analysis at Blackpool Football Club since July 2022, overseeing the club's analysis department. Prior to this role, Adam held positions as First Team Performance Analyst at Rochdale AFC and Barry Town United AFC. Experience also includes working with Bristol Rovers Football Club as an Academy Coach, Newport County AFC as Lead Performance Analyst, and Yeovil Town Ladies Football Club as First Team Performance Analyst in the women's super league. Additional roles involve part-time analysis at the FAW Trust - Dragon Park, and performance analysis for Welsh Universities and Girls Welsh Colleges. Adam holds an MSc in Advanced Football Coaching from the University of South Wales.