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Lauren Nickels is the Director of Marketing Operations at BlackLine. Lauren has over 20 years of experience in B2C and B2B marketing for SAAS, e-commerce, media/content publishing, health care and bio technology industries.

Some of Lauren's previous accomplishments include increasing MQL to closed own business conversion rate by 105%, steering a 6 CRM consolidation and migration project, increasing website conversion rate by 500%+, increasing leads by 37% YOY, and increasing tee time bookings revenue by 42%.

Lauren's expertise includes brand management, online advertising, field marketing, print advertising, budgets/ROI analysis, and more. Lauren is also well-versed in business systems such as Google Analytics, Lyris, Exact Target, Eloqua 10, Marketo, Oracle On Demand, and Salesforce.

Lauren Nickels has a Bachelor of Arts in Marketing & Communications from UC San Diego. Lauren also has a certification in B2B Marketing from the Marketing Sherpa B2B Marketing FUEL Certification program.

Lauren Nickels works with Richard Stevens - Vice President, Global Program Marketing, Henson Gawliu, Jr. - VP of Marketing, Global Head of Demand Generation. Their manager is Andres Botero, Chief Marketing Officer.