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Julie Lutz, M.A., PCM®, CDMP, is a seasoned marketing professional with extensive experience in digital marketing and web strategy. As a Senior Marketing Manager at Blackbaud since January 2023, Julie leads global web experience strategy, focusing on optimizing user journeys while aligning messaging with brand initiatives. Previously, at Instructure, Julie held roles as Senior Manager of Global Digital Marketing Channels and Web Strategy, User Experience & SEO Manager, where strategic initiatives led to improved digital experiences across multiple languages. Julie's earlier tenure at Nestlé Waters encompassed various management roles in digital content, communications, and corporate web strategies, significantly enhancing the company's digital presence and stakeholder engagement. Julie holds a Master’s degree in Counseling Psychology from The University of Texas at San Antonio and a Bachelor's degree in Psychology from the University of North Carolina at Greensboro.