Yaniv Schuldenfrei is an experienced entrepreneur and CEO, currently leading Alice, a travel search platform founded in April 2016, which aims to simplify flight search for consumers. As the founder of BTL travel LTD since April 2014, Yaniv has established a significant presence in the travel industry, having created the largest Online Travel Agency (OTA) in Israel in 2018. Inspired by a transformative trip to Europe, Yaniv identified gaps in existing travel search tools, driving the vision behind Alice in Tel Aviv, Israel.
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