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Tony Effik is an accomplished professional currently serving as an Angel Investor at Black Angel Group and a Managing Director for Global Display, Video, and Creative at Google. Effik co-founded the Black & Brilliant Advocacy Network and has been an Adjunct Assistant Professor at Columbia University since 2016, teaching courses on Digital Operating Models. Previous roles include Senior Vice President of Client Strategy at NBCUniversal Media and various leadership positions at R/GA, Publicis, JWT, and LIDA @ M&C Saatchi, specializing in strategy, analytics, and media planning. Effik's educational background includes degrees in Psychology from Open University and marketing certifications from CIM and London Metropolitan University.