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Néstor Bada is a seasoned brand designer with extensive experience in strategic brand development and creative direction. Currently serving as a Senior Brand Designer at BlaBlaCar, Néstor previously held the position of Brand and Creative Design Lead at Alibaba Group, where responsibilities included developing and localizing brand ecosystems for the European market. Earlier roles include Lead Brand Art Director at Alcatel, where Néstor contributed to significant rebranding efforts and global campaigns aimed at young audiences, and Art Director at Pablo London, working on integrated campaigns for high-profile clients. Néstor's career began with positions as a Junior Art Director at Ogilvy and McCann Worldgroup. Academic qualifications include a Master’s in Creative Advertising from Zink! College of Communication, Art and Design, and a Master’s in Exterior Design from ELISAVA Design School, complemented by a BA in Social Sciences with a focus on Advertising and Public Relationships from Universidad del País Vasco.