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Elena Napalkova is an experienced marketing professional currently serving as the Digital Marketing Manager at BlaBlaCar since February 2021. Previously, Elena held the position of Marketing Specialist at PLG (Plaza Lotus Group) from August 2018 to March 2020, contributing to the development of multifunctional hotel complexes in partnership with city administration. Earlier career experiences include a Marketing Intern at Bad Mamas Advertising Agency, where Elena assisted in event management and client presentations, and a Junior Marketing Specialist at EcoHouse Group, where Elena conducted market analysis and managed marketing materials. Elena began their career as a Public Relations Intern at Coca-Cola HBC Россия, supporting the PA&C team with various tasks. Elena holds a Master's degree in International Marketing from Université d'Angers and a Master's degree in International Management (Marketing) from Saint Petersburg State University of Finance and Economics, complemented by a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Saint Petersburg State University of Engineering and Economics.