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Lex Pierik is an experienced professional in the field of Business Intelligence and analytics, currently serving as the Country Manager NL and Tableau Senior Consultant at Biztory since April 2016. Additionally, Lex is the owner of Think.Design.Make. B.V., providing senior consultancy services. As a guest lecturer at Utrecht Business School since February 2017, Lex trains professionals in Data Visualization and Analytics. Previous roles include a strategic pricing analyst at Cargill, a senior consultant at Nike EMEA, and various positions in business intelligence and support at Centric IT Solutions and Centennium. Lex holds a B ICT in Business Information Systems from The Hague University of Applied Sciences and a MBO in Hospitality Management from Middelbare Hotelschool Wageningen.