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Almendra Baez is a skilled professional in digital marketing and programmatic trading, currently serving as a Programmatic Trader at Bizkit Havas since January 2023. Previous roles include Digital Marketing Leader at BICE VIDA, where Almendra led the establishment of a digital marketing team to enhance traffic generation and qualified leads, and Head of Trading at Havas Media Group, overseeing transformations within Havas Programmatic Hub. Experience also includes leadership positions at Affiperf and Havas Media, as well as project engineering roles early in Almendra's career. Almendra holds a degree in Civil Industrial Engineering with a focus on Marketing from Universidad de Chile.