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Uldis Vilcins is an experienced brand and media manager with a career spanning over two decades in the marketing and communications sector. Currently serving as Brand Manager for BITE Latvija since October 2023, Uldis previously held the role of Regional Brand Manager at 4finance from April 2016 to September 2023, focusing on image building, media performance, and research analysis. Uldis has also held several positions including Media Account Director at Carat and Mindshare, where expertise in media strategy and audience analysis was developed. Earlier experiences include Marketing Manager at Shopping Center "RÄ«ga Plaza" and Strategic Planner at TBWA\Worldwide. Uldis holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Latvijas Universitate.