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In all his years as a creative director, sharing the effort with great talent in developing campaigns for the likes of Colgate, Home Depot, KFC, he marvel at the wonderfully obsessive thirst to shatter creative boundaries. That’s where it all begins. That’s’ where the true potential for software lies. Put developing software in the hands of fiercely talented developers and the potential for creativity in every field of human endeavor is practically limitless. Creativity will always be creating and re-creating the future. And, mark his words, the day will come when your AI-driven robot will know to fold your laundry and match your socks.