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Ulf Myrberg is the founder of BiTA Service Management AB, established in October 2002, which focuses on driving digital innovation within organizations. Ulf serves as a Director on the International Executive Board of itSMF International since January 2011 and has held various leadership roles within itSMF, including being a board member at Kunskapsresan from 2006 to December 2014 and Vice Chairman of itSMF Sweden from 2002 to March 2010. Prior to these roles, Ulf operated as the Owner and management consultant for ITreo AB from January 1997 to October 2002 and worked as ASO Support Manager at Hewlett-Packard from 1993 to 1997, as well as a Software Engineer at Kraftdata from 1987 to 1993. Ulf holds a Master of Science in Applied Computer Science from Uppsala University, completed in 1987.