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Rob Penner is the President & CEO for Bison Transport. He began his career in the transportation industry in 1984 as a professional driver and joined Bison Transport in 1991, moving through all aspects of Operations. Rob was appointed Vice-President, Operations in 1998 and promoted to President in September 2015. CEO has been added to his role as of January 2017.

Rob is actively involved in the transportation community, having served on the board of directors for both the Toronto Trucking Association and Ontario Trucking Association and the Trucking Profitability Strategies Advisory Board at the University of Georgia-Athens, as well as numerous other working committees and advisory boards. Rob is actively involved with the American Trucking Association, and previously served as Chairman on the Executive Board for the Truckload Carriers Association.

Rob is heavily involved in trucking community events and also spends considerable time and energy assisting a few of his favourite charities, including CancerCare Manitoba and The Heart and Stroke Foundation, in their annual fundraising activities.