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The Sales and Trade Marketing Team at Birra Peroni focuses on driving brand visibility and sales through strategic marketing initiatives and sales support across various channels. They collaborate with key account managers and marketing specialists to create tailored promotional activities, optimize trade relationships, and enhance customer engagement, all while ensuring alignment with the company’s values of quality, sustainability, and tradition. Their efforts aim to increase market penetration and strengthen the brand’s presence in both on-premise and off-premise environments.