Stefano Filice

Head Of On Premise Trade Marketing at Birra Peroni

Stefano Filice has a diverse work experience spanning over several years. Stefano currently holds the position of Head of On Premise Trade Marketing at Birra Peroni, a role they began in January 2023.

Prior to their current position, Stefano worked at Ferrero in various roles. From September 2022 to January 2023, they were the Sales Area Manager for Centre-South Italy. Before that, from September 2018 to August 2022, they served as the Channel & Category Trade Marketing Manager, where they designed and managed B2B and B2B2C route to market strategies for beverage and food categories. During this role, they focused on advanced distributors, wholesalers, food service, caterings, direct selling, and vending machines. Additionally, Stefano played a key role in driving the development of Estathè, the 2nd Italian beverage company, and Sweet Packaged Food through category activation plans. From September 2016 to August 2018, they served as the B2B Global Sales & Trade Marketing Manager for the Hazelnut Company, and from October 2011 to August 2016, they worked as a Key Account Manager.

Before their time at Ferrero, Stefano worked as a Key Account Manager at Bolton Group's Laundry/Household care division from August 2010 to September 2011. Stefano was responsible for sales and profitability development of key customers in the retail channel, managing a budget of 9 Mln € in customer sales.

Stefano also had several earlier experiences, including working as a Sales Marketing Representative at Bolton Manitoba from June 2009 to August 2010, a Risk Management Analyst at Ford Motor Company from March 2008 to June 2009, a Merchandiser at Nokia from March 2007 to December 2007, and a Promoter at MICROSOFT ITALIA SPA from October 2006 to March 2007.

Stefano Filice has a diverse education history that spans multiple institutions and fields of study. In 2001, they began their higher education journey at Alma Mater Studiorum – Università di Bologna, where they pursued a degree in Economics. Stefano completed their studies and obtained a degree in ECONOMIA AZIENDALE in 2005.

Afterwards, Stefano enrolled at Università degli Studi di Parma from 2005 to 2007 to further their knowledge in Trade Marketing and Business Strategy. Stefano successfully completed this program and obtained a degree in Trade Marketing and Business Strategy.

Later, in 2014, Stefano attended the Bologna Business School for a Trade Marketing and Sales Management Program, although no specific degree was mentioned for this program.

In addition to their formal education, Stefano has obtained a certification in Compliance Programme: diritto della concorrenza in October 2013, though the institution where they acquired this certification was not specified.

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