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Peter Pritchard is an accomplished executive with extensive experience in the pet care and retail industries. Currently serving as the Chief Executive Officer at Fressnapf Holding SE since July 2024, Pritchard also holds various leadership roles, including Chairman at Agrifarma S.p.A. and Remuneration Committee Chair and Non Executive Director at AO. Additional positions include Non Executive Director roles at Motability Operations Ltd and The Nutriment Company, and investor roles at BIOME9 and WOOF&BREW. Previously, Pritchard was Group Chief Executive Officer at Pets at Home from 2018 to 2022, after holding several key positions there since 2011. Pritchard's educational background includes a Master’s degree in Business Administration and Management from the University of Stirling.