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Pierluigi Barbaro is an accomplished marketing professional with extensive experience in leading and founding marketing companies. As CEO and Founder of Media Sales Company since October 2020, Pierluigi has guided businesses in enhancing their marketing strategies to significantly impact turnover and earnings. Additionally, as Founder of Ideasmart since 2012, Pierluigi specializes in performance and lead generation marketing, employing a neuroscientific and creative approach to drive market engagement. Involved with BIOLASER since December 2016, Pierluigi contributes to Italy's first Digital Beauty Company, focusing on laser hair removal and technological aesthetics. Previous roles include marketing personnel at Spencer and marketing assistant at Poliedra. Pierluigi holds both a Master's degree in Trade Marketing and Commercial Strategies and a Bachelor's degree in Marketing from Università degli Studi di Parma.