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Nathalia Amirati Casado is an experienced professional in trade marketing, currently serving as the Gerente de Trade Marketing at Biolab Farmacêutica since February 2021. With a strong background in developing and implementing marketing strategies, managing promotional budgets, and analyzing sell-in and sell-out indicators, Nathalia has successfully launched programs and organized key events that exceeded sales targets. Previous roles include coordinating trade marketing for Italac, Hope Lingerie, Cacau Show, Avon, Mary Kay Inc., and Groupon Brasil, where Nathalia led teams, managed budgets, and created effective sales incentives. Academic qualifications include an MBA in Retail Business Strategy from FIA, as well as multiple specializations in trade marketing and marketing strategy.