Xavier Garcia Ordoñez is an accomplished professional with extensive experience in the healthcare and financial sectors. Currently serving as CEO of Better Care, an Expert at BioExpert Network, and a Socio at EJE&CON, Xavier founded addinet healthcare partners and holds the position of Associate Professor at EADA Business School. Previous roles include Commercial & Sales Director and Market Access-Health Economics Director at Value based complex sales, and various leadership positions at Smith & Nephew, where responsibilities encompassed sales excellence, market access, and the management of extensive sales teams. Xavier's early career included significant roles at Caixa Catalunya, focusing on financial services for companies. The educational background includes advanced courses in Market Access, Financial Advisory, and Risk Analysis from reputable institutions.