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Michael Wictor has a diverse work experience in various roles and companies. Michael started their career as a consultant at Performax AB in 2006. In the same year, they founded and became the owner of ProAd Sweden AB, a company that drives ad sales for media companies. In 2011, they also became the owner and chairman of the board at Revenue Media AB.

In 2012, Wictor co-founded Xpand in Sweden AB, a company that helps businesses with their sales processes and training. In 2017, they became a partner at Xpand Business Group.

Wictor's involvement with the e-commerce industry began in 2015 when they joined Ehandel.se as a CEO. Michael later served as a board member until December 2020.

In recent years, Wictor has focused on investing and executive roles. Michael has been an investor in various companies including Mindpark, Contentor, and Bintel AB. At Bintel AB, they held multiple positions such as CEO, executive chairman, and investor. Michael is also a co-owner of Stockholm Yield Optimisers AB since 2020.

Michael Wictor completed their Masters degree in Marketing from Växjö University from 1998 to 2002. In 2001, they also pursued a Masters degree in Ecommerce and Finance from Clark University for a short duration. Additionally, it is known that Michael attended Filborna, although the specific dates, degree, and field of study are not provided.