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Salma Maged, APTD®, CLDP®, is a seasoned professional specializing in learning and design, currently serving as a Senior Learning & Design Specialist at BinDawood Holding since May 2024. Previously, Salma held pivotal roles such as Senior L&D at International Turnkey Systems and Design and Content Manager at MindShift MENA. With extensive experience in instructional design, Salma has also worked as a Senior Instructional Designer and Instructional Designer at HPA-High Performance Academy. Early career roles include HR Coordinator at Highly Professional Advisors and a Human Resources Intern at Tawzef for Recruitment & HR Consultancy. Salma began professional journey as a Customer Service Representative at Teleperformance and has held various positions in HR and education. Salma earned a Bachelor of Business Administration from Helwan University Cairo and completed secondary education at El-Sayeda Aisha Language School.