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Andrew Roach is a seasoned marketing professional with extensive experience in product marketing and content management. Currently serving as Senior Product Marketing Manager for Global Financial Products at Binance since September 2022, Andrew has previously held roles such as Product Marketing Manager for Global Creator Monetization at TikTok and Content Marketing Manager at Shopify, where Andrew contributed to various marketing initiatives from April 2017 to September 2022. Prior to Shopify, Andrew was the Content Marketing Manager at Oberlo, a company acquired by Shopify in April 2017, and began a career in content creation and management. Andrew holds a Bachelor's degree in English Language and Journalism from the University of Chester and a Bachelor's degree in English Language and Literature from the University of Duisburg-Essen.