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Steve J.W. Nicholls is an accomplished professional in the insurance and sports management sectors, currently serving as the Managing Partner at Billyard Insurance Group Inc. since September 2021. Prior experience includes a successful tenure as a Business Development Agent at Allstate Canada, where notable achievements included being the top sales agent in 2020 and exceeding sales targets consistently. Prior to that, Steve made significant contributions to the Peterborough Petes and Hamilton Bulldogs Hockey Club, driving substantial increases in season ticket sales and client retention rates. Steve's foundation in education and sports management is supported by a Bachelor of Education from Trent University and a BSM (Honors) in Sport Management from Brock University.