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Hans van den Boom is an accomplished CEO, purpose-driven entrepreneur, and strategic leader with extensive experience across various sectors, including general management, marketing, finance, and consultancy. Currently leading BOOM since May 1993, Hans also serves as an investor and strategy coach for Bijles Aan Huis, a purpose-driven edtech start-up, and a founding partner at Smartner. As a co-founder of Eathics, a sustainable food platform, Hans focuses on key areas such as business model development, marketing, corporate identity, and brand strategy. Past roles include Chief Marketing Officer for multiple organizations, overseeing marketing strategies and managing organizational change. With robust educational credentials, including a Master of Arts in Brand Management, Hans is well-equipped to drive innovative strategies and growth in diverse business environments.