Unparalleled Experience and Results
From the earliest days of customer advocacy in B2B sales and marketing, Big Sky has led the way. We help many of the world’s biggest tech companies build, evolve, and run world-class advocacy programs. 

Today, we are leaders in enabling companies to execute fully integrated advocacy programs that deliver returns on their sales and marketing strategies. Clients include Adobe, ServiceNow, Pure Storage, Google Cloud, VMware, Splunk, Meta, Informatica, and more.

Our Services
Program Strategy & Design
•	Program Audit – Identify your program’s strengths, weaknesses, and opportunities
•	Program Plan – Deliver an actionable plan to reach your program’s goals
•	Process and Tech Assessment – Ensure you have the right tools in place for success

Program Execution
•	Customer Storytelling – Create compelling case studies, blogs, videos, and other materials
•	Request Fulfillment & Management – Align your best advocates with the right marketing and sales opportunities
•	Program Management & Reporting – Evolve your program and communicate its value

Customer Marketing
Increase your advocacy program’s success by integrating with:
•	Customer Advisory Boards
•	Executive Engagement Programs
•	Customer Communities
•	Peer Review Programs
•	Partner Marketing 
•	User Groups

Advocacy Leaders for over 25 Years
With experts across North America and Europe, our team will help you achieve your goals using best practices gleaned from working with sales and marketing leaders at many of the world’s best brands.

We look forward to connecting with you.


Business Development

Enterprise Software

Marketing

Professional Services

Big Sky Communications

Colleen Muller Padnos

Steve Padnos

Eddie Miller

Christina Katz

Marisa Marzano

Birgit A. Berry

The Customer Advocacy and Client Services team at Big Sky Communications is responsible for designing and executing world-class customer advocacy programs. They work closely with tech giants like Adobe, Google Cloud, and Meta to create compelling customer narratives, align advocates with sales and marketing opportunities, and ensure the seamless integration of advocacy efforts with broader customer marketing strategies. The team manages program audits, develops actionable plans, and assesses process and technology needs to drive program success, delivering measurable returns on sales and marketing initiatives.

Customer Advocacy and Client Services

��

Customer Advocacy and Client Services

About

Team members

��������

Customer Advocacy and Client Services

About

Team members

��