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Abigail J. is an experienced marketing professional with a diverse background in performance marketing, digital strategy, and communications. Currently serving as Performance Marketing Manager at Big Red Group since November 2022, Abigail leads full funnel paid social media marketing for RedBalloon and Adrenaline, while also managing the affiliate marketing program. Previously, Abigail held roles such as Digital Marketing Business Development Manager at News Corp Australia and Global Marketing Manager at CV - Christian Vision, where coordination and execution of marketing strategies across multiple countries were key responsibilities. With a formal education including an MBA in Marketing & Innovation from the University of the Sunshine Coast and dual Bachelor's degrees in Communication and International Relations from The University of Queensland, Abigail combines academic knowledge with practical experience to effectively drive marketing success for various organizations.