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Sumith Melroy is an experienced marketing professional currently serving as the Marketing Manager - South at BIG FM since February 2023. Previous roles include Associate Marketing Manager at Manipal Hospitals, where responsibilities focused on branding events and activation, and a freelancer at Vision Eventz, specializing in sales and execution of BTL and events across Karnataka. Sumith has also held significant positions at Cheil Worldwide as Associate Director, managing marketing activations for Samsung in South India, and at Fever 104 FM as Deputy Manager of Activations & Alliances, overseeing client-led activations and marketing campaigns. Earlier experience includes a Marketing Manager role at Evergreen Garments & Exports, handling sales operations and planning the annual marketing calendar, and activations and events at BIG 92.7 FM. Educational qualifications include an MBA in Marketing from Manipal Academy of Higher Education and a BBA from SDM College of Business Management.