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Adam Vasallo is the Chief Development Officer for Big Brothers Big Sisters of America. Adam joined Big Brothers Big Sisters of America in January 2018 and leads the development team in creating corporate partnerships and relationships with individual donors to generate the necessary funds needed to fulfill the organization’s vision of ensuring all children achieve success in life. In his role, Adam also oversees all marketing operations of the National Office.

Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior level development and marketing roles including Director of New Business Development. In that role, Adam cultivated and grew multi-year corporate partnerships by driving customer engagement, generating incremental revenue, and acquiring new customers through storytelling, unique experiences, and multichannel marketing programs anchored in content.

Adam was a Big Brother for seven years prior to his Little Brother leaving for college. Adam also served on the Pinellas County Leadership Council for Big Brothers Big Sisters of Tampa Bay prior to joining the National Office. Adam is a board member for Preserve the ‘Burg, a member of the University of South Florida Digital Marketing Advisory Board, and an alumnus of Leadership Pinellas.

Adam has a Bachelor of Arts degree in Mass Communications from the University of South Florida and a Master of Business Administration from Nova Southeastern University.

Adam and his wife, Robyn, were married in 2010 and have two children, Addison and Zachary.