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Matthieu Geffroy is currently the Chef de marché Neuf BtoB at Bien'ici since September 2023. Previously, Matthieu served as the Responsable Marketing Digital at CAPELLI from February 2019 to August 2023, where responsibilities included operational marketing, lead generation, digital action plan management, agency coordination, and budget oversight. Matthieu has extensive experience in digital marketing roles at Positive Attitude Paris and Positive Attitude Genève, managing diverse client portfolios across multiple sectors. Earlier career roles included project management, content writing for sports, and commercial assistance. Matthieu holds a certification in Marketing Digital & Stratégie Digitale from Naïas Formation and has a background in social and economic sciences from Lycée Richelieu and higher education in media studies.