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Li Xu is an experienced professional in platform operations and policy, currently serving as the Director of Platform Operations & Policy at BidSwitch since October 2018, following roles as Senior Manager and Platform Operations Manager within the same company. Previous experience includes positions such as Senior Ad Ops Manager at Yieldbot, and various implementation management roles at DoubleVerify, culminating in the senior position of Senior Implementation Manager. Early career experience includes account and client services coordination at Snooth Media and Paradysz, respectively, as well as a marketing internship at American Express Publishing. Li Xu holds a Bachelor of Science degree in Marketing from NYU Stern School of Business, earned in 2011.