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Pedro Avery is currently the Chair and Co-Founder of Bicycle London. Prior to this, they served as the Director of Fuel Media from March 2020 to March 2021, and Associate Partner of Telos Partners from March 2020 to October 2021. In these roles, they were responsible for providing insights and advice to advertisers on how to build sustainable returns from media and marketing investment, as well as supporting senior leaders in transforming teams, building competitive advantage, and unlocking growth potential. From August 2019 to April 2020, they served as a Strategic Advisor for DUGOUT, and from January 2019 to August 2019, they served as a Senior Advisor for the SBDS Group. Additionally, they were an Advisory Board Member for Buzzoole from July 2017 to June 2019, and Global Chief Executive Officer for Havas Sports & Entertainment from January 2015 to June 2017.

Pedro Avery attended the London Business School, where they earned a degree in Proteus. Pedro also holds a certification from The Trade Desk in Edge Academy Certified: Marketing Foundations. Additionally, they have a certification from IPA (Institute of Practitioners in Advertising) in IPA Certificate of Excellence - Stage 7 Leadership.