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Salma Rachik is an accomplished professional with extensive experience in digital marketing and e-commerce across the Middle East and North Africa. Currently serving as Associate Manager of Digital and E-commerce at BIC since March 2021, Salma previously held the position of Digital and Media Manager at Huawei Technologies and worked as a Digital Specialist at OPPO. Earlier career roles include Marketing Coordinator and Social Media Manager at Konnectoos - Influence Marketing Agency, Marketing Assistant at Gwenelda Limited in London, and Director of First Impressions at Keller Williams Urbain. Salma earned a Bachelor of Business Administration in Marketing from Cardiff Metropolitan University and a Baccalauréat in Experimental Physical Science from Groupe scolaire D'Anfa (Bennis).