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Roberta Borneo has extensive experience in key account management and sales, currently serving as Key Account Manager GDO and previously as In Store Area Manager Sell Out and National Key Account at BIC since September 2017. Prior to BIC, Roberta worked at Henkel from April 2012 to August 2017, holding roles such as National Account Manager, Regional Key Account Manager, and Assistant Brand Manager for Adesivi e Tecnologie. Roberta began their career at Zara as Vice Store Manager from May 2010 to August 2011. Educational qualifications include a Master in Marketing, Communication, and Sales Management from Publitalia '80 (2011-2012) and two degrees from Università degli Studi di Salerno: a Laurea Specialistica in Business Communication (2008-2010) and a Laurea Triennale in Communication Sciences (2003-2007).