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Anna Mordvinova is a seasoned marketing professional with extensive experience in brand management across various industries. Currently serving as a Senior Brand Manager at BIC since December 2021, Anna has effectively managed product portfolios and developed actionable marketing strategies. Previous roles include Brand Manager for Baby&Child Care at Kimberly-Clark and several positions at BIC where responsibilities spanned brand and trade marketing. Anna has also contributed significantly at Amway, Henkel, and 3M, focusing on strategy development, promotional planning, and sales analysis. Educational qualifications include a Master's degree in Digital Marketing from Genius Marketing Academy and a Master's degree in International Business, Trade, and Tax Law from Kyiv National Economic University. Anna's expertise is complemented by a strong background in cross-functional collaboration and consumer trend analysis.